In a extraordinary move, the manufacturers of the TBM-900 have been rebranding its very successful aircraft, reflecting now the name of its new majority shareholders. Goodbye SOCATA TBM-900, hello Daher TBM-900. Obviously a name to conjure with. The recent Airbus Helicopters rebranding exercise springs to mind. No doubt Shakespeare's "Is that a Boeing Dakota I see before me" will comfort the many traditionalists.
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